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art+science+technology
FOR ENVIRONMENTAL ADVOCACY
ART FOR EVOLUTION.ORG
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Art, Science and Technology to Educate, help the ocean, and revive corals
ART FOR ENVIRONMENTAL ADVOCACY. Our mission is to contribute to a sustainable Oceanic future and the revival of corals with our BLUE MARK PROGRAM. We create a living legacy for future generations: the BLUE MARK PARK. This is a unique underwater educative tourist attraction for coral restoration and conservation, where new corals will come to life to create a new coral reef in the Ocean.
20,000 new corals will be grown per year.
Our team of scientists and coral experts will “farm” and “outplant” colonies of corals. This will be done by hanging 20,000 finger-sized fragments of corals to grow on Coral trees (PVC pipe frames) in the BLUE MARK LABYRINTH (BML): an underwater Art installation with 200 coral tree frames re-stocked to raise 20,000 new corals every year.
A new art coral reef park in the Ocean!
The corals will be weekly monitored for 9-12 months until they are large enough to be outplanted into the BLUE MARK PARK (BMP).
This 1-acre art park, shaped like a fingerprint, serves as a new home for corals and approximately 1 million marine creatures that flourish alongside them. Both will be open to the public enjoyment by snorkeling or scuba diving.
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A REVOLUTIONARY
IDEA
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THEY NEED HELP!
SINCE 1970, THE NUMBER OF MARINE SPECIES HAS DROPPED BY HALF, RESULTING IN AN OCEANIC CATASTROPHE.
SINCE 1970, THE NUMBER
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HUMAN IMPACT ON
THE OCEAN AND CORALS
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97% OF THE WORLD'S SEA LIFE DEPENDS ON CORAL REEFS.
WE LOST 30% OF CORALS IN THE LAST 30 YEARS.
90% OF CORALS WILL BE IN DANGER BY 2030.
BY 2050 WE COULD LOSE ALL OUR CORAL REEFS!
WHY?
CORAL REEFS AS COASTAL PROTECTION:
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Coral reefs reduce coastal erosion by absorbing wave energy 97%
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They reduce storm, hurricane, cyclone, and tsunami damage.
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They preserve habitats between reefs and beaches, such as lagoons with seagrass beds, and coastal towns. Man imitates their activity by submerging concrete constructions along unstable shores. Some atoll nations wouldn't survive without this protection
CORAL REEFS AS A FOOD RESOURCE:
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More than 330 million people live within 10 kilometers of a coastline and less than 30 kilometers from reefs. One-eighth of the world’s population, about 1 billion people, live within 100 kilometers of reefs and are likely to benefit from the ecosystem services provided by reefs.
CORAL REEFS AS A MEDICAL FUTURE:
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Since only an infinitesimal portion of reef organisms have been sampled, analyzed and tested, the potential for new pharmaceutical discoveries is enormous.
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WHY TAKE CARE OF
THE OCEAN AND CORALS?
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ALL LIFE ON EARTH DEPENDS ON HEALTHY OCEANS
Oceans generate 70% of our oxygen
It holds 97% of our planet’s water.
Living oceans absorb carbon dioxide and reduce climate change impacts.
Home to wildlife (50-80% of life on Earth is found in the Ocean)
Provides us with food, endless inspiration, and therapeutic properties
Protecting the oceans at this crucial time should be considered highly important, as our lives quite literally depend on it.
OUR GOALS with the
blue mark program
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1st GOAL: education
BLUE MARK
COMMITMENT*
the plan
2nd GOAL: coral revival
BLUE mARK
Labyrinth
3rd GOAL: a new coral reef
BLUE MARK
park
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4th GOAL: DOCUMENTARY
LEAVE YOUR BLUE MARK
ON THE OCEAN
EDUCATIONAL CAMPAIGN:
We offer participants commitments to implement in their day-to-day to PROTECT THE OCEAN.
Following our 10 eco-ethical changes, they will reduce their environmental impact, thus switching a gray mark (pollution) into a BLUE MARK.
1st GOAL
protecting THE OCEAN
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1 COMMITMENT = 1 CORAL
BLUE MARK
COMMITMENT*
Each BLUE MARK COMMITMENT is represented by its own unique coral.
1
CORAL
1
*This is an optional educational campaign that can be applied to clients, employees, or the general public through social media. The mission is to generate awareness and create healthier oceans.
2nd GOAL
NEW CORALS GROWING
20,000 small specimens of coral are collected from a healthy “donor coral” under our experts' supervision. After collection, the samples are placed in our 1-acre nursery the "BLUE MARK LABYRINTH" shaped like a fingerprint. An underwater Art installation used to grow baby corals. A unique marine labyrinth that everyone can enjoy by scuba diving or online touring.
CORAL NURSERY ART INSTALLATION
BLUE MARK
Labyrinth
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UNDERWATER ART INSTALLATION WITH:
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Baby Corals
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After 9-12 Month
Coral Tree
200
CORAL TREE FRAMES
Creating a "fingerprint shape labyrinth". An art istallation used to grow 20,000 per year
20,000
NEW CORALS PER YEAR
To be added to our reef art park!
3RD goal
NEW CORAL REEF PARK
When the coral samples reach the desired size, they are attached by our experts to the BLUE MARK PARK (BMP). The new reef will be created with different coral species and laid out in the shape of a fingerprint. This big-scale Environmental Artwork will become an underwater park to be visited by the public.
20,000 new corals will be added every year to this new coral reef art from our coral nursery.
The BLUE MARK PARK creates homes for marine life as artificial reefs. From tourism to marine recreation, the park plays an important role in local economies. Corals are also essential to the health of the ocean, providing a habitat for over 1 Million marine species and increasing coastal resilience to storms. Additionally, the park provides an opportunity to educate, by creating awareness and encouraging commitment to protect the oceans making it a top diving destination.
EDUCATIONAL LANDMARK
BLUE MARK
reef park
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20,000
NEW CORALS
ADDED ANNUALLY
* Everyone will be able to visit the corals and watch them growing online, and in-person as well, diving in the Caribbean Ocean!
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4th goal
documentary
inspiration entertainment
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CSR(corporate social responsibility)
Esg (Environmental, social, and governance)
The BLUE MARK PROGRAM offers Corporate Social Responsibility (CSR) as a business practice framework that prioritizes positive social impacts of the company’s policies and practices in addition to generating profit.
Our basic goal is to be the tool to help improve communities, by including social, environmental, and business governance (ESG) considerations within all strategic decisions.
csr + ESG
virtual
BLUE MARK
Labyrinth
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BLUE MARK
Labyrinth
BLUE MARK
PARK
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1
2
3
200
CORAL TREES
ONLINE
People will be able to see the virtual representation of the BML on our website. When they click on one of the 200 coral trees, they will see the company that supports it.
200
CORAL TREES
IN THE OCEAN
Every firm that participates in the BLUE MARK CSR program will have visibility in the Blue Mark Laberynth inside the ocean with an honorary badge representing their contribution.
20,000
CORALS PER YEAR
IN THE REEF
Participating firms will be awarded with visibility within the park and in the VR (virtual reality) DOCUMENTARY
VIRTUAL bml (ONLINE)
PARTNER BRAND presence
An online representation of the real coral nursery that people can use to tour it.
BRAND PARTNERs: VIRTUAL BML
2nd lane
3rd lane
4th lane
5th lane
6th lane
7th lane
8th lane
10th lane
Company name in a Virtual Coral Tree (VIRTUAL BML):
200 CORAL TREES FRAMES distributed in 10 lanes.
1st lane: 9 virtual coral trees.
2nd lane: 13 virtual coral trees.
3rd lane: 16 virtual coral trees.
4th lane: 7 virtual coral trees.
5th lane: 20 virtual coral trees.
6th lane: 15 virtual coral trees.
7th lane: 16 virtual coral trees.
8th lane: 35 virtual coral trees
9th lane: 33 virtual coral trees.
10th lane: 36 virtual coral trees.
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VIRTUAL
9th lane
PARTNER NAME
LOGO
LINK
1st lane
1
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bml (OCEAN)
PARTNER BRAND presence
map of the labyrinth nursery where the corals will grow IN THE OCEAN.
BRAND PARTNERs: NURSERY
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1st lane
2nd lane
3rd lane
4th lane
5th lane
6th lane
7th lane
8th lane
9th lane
Company name in a Coral Tree (BML):
200 CORAL TREES FRAMES distributed in 10 lines.
( Each coral tree frame grows 100 corals per year.)
1st lane: 9 coral tree frames with nameplate.
2nd lane: 13 coral tree frames with nameplate.
3rd lane: 16 coral tree frames with nameplate.
4th lane: 7 coral tree frames with nameplate.
5th lane: 20 coral tree frames with nameplate.
6th lane: 15 coral tree frames with nameplate.
7th lane: 16 coral tree frames with nameplate.
8th lane: 35 coral tree frames with nameplate.
9th lane: 33 coral tree frames with nameplate.
10th lane: 36 coral tree frames with nameplate.
10th lane
2
bmp (OCEAN)
PARTNER BRAND presence
new reef FINAL VERSION THAT WILL BE AVAILABLE FOR DIVING AND TOURISM.
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6th lane
1st lane
2nd lane
3rd lane
4th lane
5th lane
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9th lane
8th lane
10th lane
Your brand on a BMP lane sign*
1st lane: 900 corals x year
2nd lane: 1,300 corals x year
3rd lane: 1,600 corals x year
4th lane: 700 corals x year
5th lane: 2,000 corals x year
6th lane: 1,500 corals x year
7th lane: 1,600 corals x year
8th lane: 3,500 corals x year
9th lane: 3,300 corals x year
10th lane: 3,600 corals x year
*Lane signs are the equivalent of streets signs!
7th lane
BRAND PARTNER: NEW REEF
3
VIRTUAL BML + bmL + BMP
brand pARTICIPATION
be part: CREATE A NEW REEF!
VIRTUAL MBL
(on-line)
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MBL
(ocean)
MBP
(ocean)
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1
2
LEVEL 1:
MAIN
PARTNER IN:
1 - VIRTUAL BML
2- bmL
3- BMP
LEVEL 2:
EXCLUSIVE
PARTNER IN:
1 - VIRTUAL BML
2- bmL
3- BMP
LEVEL 4:
LANE
SUPPORTER IN:
1 - VIRTUAL BML
2- bmL
3- BMP
1st lane
2nd lane
3rd lane
4th lane
5th lane
6th lane
7th lane
8th lane
9th lane
10th lane
VIRTUAL BML + bmL + BMP
PARTNERS' PARTICIPATION LEVELS :
LEVEL 1:
BRAND NAME
IN:
1 - VIRTUAL BML
2- bmL
3- BMP
3
OUR contribution
BLUE MARK PARK REEF
BENEFITS
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SCIENCE AND MARINE CONSERVATION:
We support research and development to improve the scale, and cost-efficiency of current methods of corals studies as an important component of marine conservation
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CORAL RESTORATION
20,000 small specimens of coral are annually collected from a healthy “donor coral” under our experts' supervision every year to be outplanted in our new artificial reef park.
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HABITAT:
Will provide a home for over 1 million different marine species.
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INCOME:
Not only do coral reefs support life, but they also support the economy with a value of roughly $2.7 trillion every year.
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COASTAL PROTECTION:
Coral reefs act as a natural breakwater, thereby limiting shoreline erosion of beaches and coastlines. This protection saves roughly $9 billion in damages every year.
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MEDICINE:
Coral reefs also provide medicinal benefits, as they have pharmaceutical compounds that can be used to treat human illness.
The prospect of finding a new drug in the sea, especially among coral reef species, maybe 300 to 400 times more likely than isolating one from a terrestrial ecosystem.
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TOURISM:
Coral reef tourism contributes $36 billion to the global tourism industry annually.
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POPULATION BENEFIT:
From coral resources for food and as a source of income through activities related to fishing and tourism more than 1 billion people benefit directly.
(Information provided by International Year of the Reef [IYOR])
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LOCAL JOBS
We will generate local jobs in the area.
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VOLUNTEERS PROGRAMS:
We create volunteer opportunities to help collect healthy corals, place them in nurseries, and outplant them.
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EDUCATION:
With a massive awareness campaign to generate eco-ethical habits, protect our oceans and natural resources, and respect the Planet.
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TOURISTIC ATTRACTION:
The BMP is a major tourist destination that will educate about marine conservation. To better understand how corals grow and how important they are, the public is invited to visit the nursery both online and in-person via scuba diving.
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DOCUMENTARY:
Our film will show the complete process to create a new coral reef and will bring awareness to a wider audience. By far the best resource for information, inspiration, and entertainment.
BIO
about the artist
analia bordenave
Analia Bordenave’s conceptual Art seeks to elevate the beauty bestowed upon us and our Planet. Her art by her is expressive and participatory. An interaction. An intervention. An act of transformation. Her contemporary approach uses various materials and modalities to convey unique to each individual and common to humanity. Through her art, everyone has something to give and receive.
For Analia, beauty is in the “I” of the beholder. With paintings and NFT collections, Analia surprises viewers by discovering more with her AR art, and with Eco-Art, she empowers the beauty and essence of nature in humans and on the earth. Analia uses her Art as a medium to promote positive change because she believes that Art has the power to change the world.
Analia was born in Buenos Aires, Argentina. She began painting as a young child, winning her first prize at just 8 years old for a self-portrait drawing.
Her distinctive technique used in her series The Body as a Paintbrush marked the beginning of her professional career. It represented emerging Argentine Art and was featured in Art collections across Europe (Geneva, Paris, Milan, San Remo, and others).
In 2005, Analia’s interactive Art entered the American private Art collection scene with her interpretation of tic-tac-toe, darts, and other classic games. This Art engaged viewers as participants, using symbols of power and gender to playfully express social themes.
In 2007, a major airline in Argentina, Aerolíneas Argentinas, recognized her with a petition to exhibit her Art in Argentina’s largest airport, the Ministro Pistarini. Additionally, she created an Art section called the “Route of Art” in the airline’s magazine, A Bordo, which featured her work at prestigious international Art fairs and reached millions of international travelers.
In 2009, Analia founded Homenaje a la Individualidad (Tribute to Individuality), an Argentine nonprofit to support "Tribute to Individuality."
This global, participatory Art project harnessed the intrinsic value of each individual to contribute to humanity’s progress, and was recognized with the following awards:
“CULTURAL INTEREST” by the Secretary of Culture of the Argentine Nation, “COUNTRY INFLUENCE” by the Secretary of Tourism of the Argentine Nation, “NATIONAL INTEREST” by the Honorable Senate of the Argentine Nation
Additionally, the Tribute to Individuality International Tour is exhibited in prestigious Art fairs with more than 11,000 participants all over the world.
In 2010, the Honorable Senate of the Argentine Nation petitioned Analia to create Art for the bicentennial of the Argentine Nation.
She created “The Bicentennial Mark,” a piece on which all the Argentine senators left their mark, and “Cristina Kirchner’s Bicentenary Mark,” an homage to the then president of Argentina.
In 2011, UNICEF Argentina asked Analia to develop and spearhead a fundraising campaign for a 10-hour TV show. The “The Thousand and One Marks of Solidarity” campaign was broadcast internationally.
In the same year, Analia moved to the US and founded Art For Evolution, a nonprofit based in Miami, Florida, dedicated to strengthening the community and env